Jewelry accessories category popular jewelry merchants salon

2023-08-28

On August 28, 2023, Shanghai Suifang Information Technology Co., LTD. (Dewu App) held its first offline investment salon in Guangzhou APM Times International Jewelry City.

From Dewu App accessories operation Xiang Xiang share; "This is the first time for the Dewu popular jewelry industry to hold offline business fairs, thanks to the strong support of Guangdong Fashion Jewelry and Accessories Association, I am very happy to invite you to meet in Guangzhou, and share the most real look of Dewu and Dewu popular accessories." In the past 2022, even in the special situation of the epidemic, the jewelry accessories of Dewu did not wither, but flourished; Since 2023, Dewu's jewelry accessories have given us more confidence and motivation from the opening of the Spring Festival to the blowout of 520. We also hope to bring this energy to all of you today, and hope that we can introduce you here, solve your confusion, and finally we can work together to create greater growth in the future."

Pan Xuping, president of the Association, shared on the stage that "It is a great honor to establish this salon in Guangzhou for Dewu and the brand, and the special salon of Dewu is the most crowded and burning field this year." He has been deeply engaged in the industry for more than 30 years, and is very optimistic about the trend of young attributes and development trends, especially for the budding and development of original and young fashion brands, such as love jewelry brand Fan Qi FANCI has grown rapidly in recent years, and the volume of hundreds of millions of dollars a year has broken the consensus of the ceiling of the popular jewelry industry. Encourage business friends in the industry to 'go up' to do a good job in quality brand services and meet the new generation of users."

Aaron, head of the Dewu fashion accessories industry, will share business opportunities and strategies for Dewu accessories.

Introduces the overall 23 years of investment direction: First of all, we must emphasize a major premise, the entire jewelry industry is very large, the goods are also very much; But the goods still have their own strict selection standards, our bottom line is to protect the brand original, adhere to not fake, not bad, not low popular jewelry part, the overall jewelry stock in the station is large, but there are still many opportunities for rapid development; Based on the stage of the station now, the brand wants to develop must have product differentiation, want to achieve a balance between user needs and differentiation, we have several paths to achieve: first of all, the trend of original jewelry, the first premise of original, there is a unique style design, tonality consistent brand we will have rate support; Encourage "new design", "new style" and "new brand" to better fit young users.

It is also recommended that you cut into the original design from a variety of styles: gender-neutral simple, heavy hand silver, temperament ins wind, sweet and cute wind, Y2K, cool personality wind, traditional Chinese style/new Chinese style and so on. Second, the material is fine. Jade crystal pendant is the current supply of insufficient high-growth track, Mother's Day, the rapid outbreak of jade safe buckle confirmed this.

We need quality supplies of agate, obsidian, chalcedony, Hetian jade and other materials to add bricks to the national style and new Chinese style pallets. Among them, the silver jewelry category, including the traditional Chinese style of silver bracelets, silver hairpins, and the cool class of hand-made heavy industry silver are hot search categories in the station, this kind of supply is also a high increase in the station; We also have a rate support for large grams of silver jewelry, requiring a weight greater than 15g, 990 or 999 of solid silver. Third, about the category. Earrings and hair accessories are the relatively vacant blue ocean market in the station at present, bracelets and rings are strong categories from the business dimension and to meet the needs of young people more dimensions, these two subcategories are our focus this year to expand the supply direction. We have also opened up special projects under 100 yuan for these two subcategories, and have also done strong support in terms of fees to help merchants solve the problem of cost.

We hope that businesses can have: 1, stable supply capacity: stable at least 20 products per month. Have their own factories or stable cooperative factories have their own designer team or original design advantages; 2. Team configuration: there are full-time operation personnel, community content personnel, and it is better to equip jewelry designers. 3, operation requirements: with content output ability, monthly stable community content output; With the basis of shelf-type e-commerce, the commodity has a white background map, business details page material or has the relevant shooting team and shooting cooperation agencies 4, jewelry material and commodity requirements: ① plating nickel free alloy lead ②316 or more stainless steel, copper alloy containing more than 60% copper, more than 925 silver, other materials need to meet the national environmental protection requirements, each commodity has a quality inspection report ③ Jade can provide the designated double C certification body one thing one certificate ④ the commodity has brand packaging and certificate.

The person in charge of Dewu accessories marketing introduces Dewu marketing & community content play

Get package table with home and new category business group investment manager Zhao Yang final summary; We welcome well-known brands in the industry to join hands with Dewu, in the young people's opportunity market collision new sparks; We also welcome brands with strong supply capacity to identify opportunities to cut into user needs faster and better on the new Blue Ocean track; More welcome with unique design and concept of the brand, in Dewu can meet the needs of young consumers in the Z era, we will join hands with the new brand growth, for more local brands in Dewu to create a young operation position, to help young people's emerging consumer demand.

Chamber of Commerce secretariat visited Xuping jewelry

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